The Duct Tape Marketing Podcast
Business:Marketing
Rate, Review, & Follow on Apple Podcasts
In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. UnLeadership: Make Building Relationships Your Business.
Key Takeaways
In this riveting episode Scott Stratten discusses the concept of Unleadership. A sequel to their practical and effective ideas on Unmarketing. Drawing from their four-page chapters book, Scott compares leadership to culture as it continues to be made of the unseen "everyday stuff", as opposed to what you can make a picture out of such as: a person addressing a team of individuals.
Beginning with a dose of self-awareness and the fact that "you don't know what it's like to work for you". Scott challenges leaders to define what a 'job' really is and to question what they consider 'insurbordination' in the workplace, touching on the other side of the coin: the overused, misused phrase 'we are a family' when referring to the business, and many other overlooked yet relatable pointers in building professional and empathetic subordinate relationships required to achieve set company goals and build a culture that is understood even at the very top of the organisational structure.
More About Scott Stratten:If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
How To Create The Perfect Self-Employed Ecosystem To Attract The Success You Want
Why Being Human Is Your Brand's Biggest Asset
Scaling Your Agency Without Adding Overhead
The Definitive Guide To Instagram Marketing
The Proven Framework For Building A Thriving Community
The Power of Scarcity
Leadership Lessons To Help Guide You To Excellence
How Modern Marketers Earn Trust Today
Finding Your Voice And Using It To Make Ridiculously Good Content
Simple Lessons In Never Giving Up
A How-To Guide On Getting Inside Of A Customer's Brain
An Action Plan For Embracing Change
Effective Ways To Differentiate And Scale Your Business
How To Unleash Your Best Ideas And Create More
Why Email Marketing Is (Still) Important In 2022
The Secret Sauce For Smarter Marketing Execution
Helping Entrepreneurs Get To Where They Want To Go Faster
Using Data, Experience, And Intuition To Drive Your Decisions
The Communication Secrets Of The World’s Greatest Salesman
The Best Way To Communicate With And Convert Your Website Visitors
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Influence Factor by The Influencer Marketing Factory