MUM AI Algorithm Update -- Jordan Koene // Searchmetrics

Jordan Koene, SEO strategist and advisor at Searchmetrics, drops in with Ben to talk about the MUM update. What really is the MUM update? As we have come to know and accept, a Google update means that you’ll probably need to adjust your optimization strategy. Today, Ben and Jordan get into the details of what MUM does and how it differs from BERT. Show Notes

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• Jordan Koene: Website // LinkedIn
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• Benjamin Shapiro: Website // LinkedIn // Twitter

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