Join hosts Michael Barr and Scarlet Fu for a look at some of the latest headlines and stories in the business of sports.
Bloomberg News athletes and celebrities reporter Kim Bhasin joins to break down Netflix’s $5 billion dollar acquisition of the exclusive rights to WWE’s “Raw”, marking the streamer’s first big move into live events.
Then, they welcome Alex Beckman, co-founder and CEO of AI chat platform ON for a behind scenes look at how his firm is enhancing the fan experience, and creating new revenue streams for sports teams.
Plus, hear a conversation with former NFL MVP quarterback Joe Theismann about how NIL deals are reshaping colleges sports, his thoughts on NFL Championship weekend and more, as heard live on Bloomberg Surveillance on Bloomberg Radio.
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Cheribundi Takes on Gatorade for Sports Drink Crown
LIV v. PGA; LeBron Gets New NBA Goals
Grant Hill is ‘Game’
Ice Cube on Upcoming Fifth Season of Big3
Katrina Adams on American and International Tennis
NBA Finals, French Open Faults and Religion of Sports
Bill Mulvihill on Stadium and Sports Financing
NY Rangers WIN, Brady vs Rodgers in Golf, and Mayhem in Paris
A Race to the Finish with McLaren Racing CEO Zak Brown
Steve Kerr's Emotional Presser, Chelsea Football Sale (Podcast)
Donaldson v. Anderson, NBA Playoffs, and ROCK, PAPER, SCISSORS
Joe Moglia on his Career and the State of the NCAA
Soccer Equity, Golf Controversy and Coach K Pay Day
NBA & NHL Playoffs, Golf Controversy and Apollo Global
Chris Cabott, CEO of Steinberg Sports & Entertainment
Tom Brady...The Analyst, Richest Athletes in Sports
Adam Graves on the NHL
Talking Derby and Dallas Mavericks CEO, Cynt Marshall
Bill Carstanjen and The Kentucky Derby
Military's New Recruitment Plan and Trevor Bauer's Penalty
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