I never felt like I fit in with what was happening in online business. I didn't belong. I thought differently. I was doing business differently. And I felt like my expertise, my knowledge wasn't valued.
And so many times, so many times I felt passed over and ignored. And that's a really lonely place to be. And if you're listening to this podcast, I bet you felt that way too, that it's been hard to find a place where your skills, your knowledge, your experience is valued, a place where you fit in.
That's why today I wanted to share with you the experience of other experts who feel the same way and how they finally found a place to call home in the Expert Up Club.
What makes the club truly remarkable is not me. It's not what you can learn, but it's the people inside the community. I am constantly amazed by their generosity and support of each other, and I can't wait for you to meet them.
In this episode you will hear:
Five experts from the Expert Up Club
What Rebecca finds helpful in the Expert Up Club as she pivots her business
Laura’s impression of the workshops hosted within the community
How the club helped Brad narrow in on his ideal client
Why Jessica invested in the Expert Up Club and what pleasantly surprised her when she joined
Diann’s three powerful questions to ask yourself if you're on the fence about joining the Expert Up Club
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
The Art of Tweaking and Evolving Your Marketing & Messaging Strategy
The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young
Put This on Your Radar for 2024
Using the P.E.E. Process for Marketing Experiments: What’s Working and What’s Not?
How to Successfully Market Your Business without Social Media with Meg Casebolt
Five Steps To Determine What Effective Marketing Looks Like For You
3 Foundational Pieces of Your Marketing Message
Three Powerful Ways That Messaging Enhances Your Marketing
The Myth of Consistency in Marketing: Breakdown of Two Types of Consistency
The Who, What, and Why Behind The Expert Up Club
Four Ways Experts Are Making Marketing Suck Less
One Weird Trick to Improve Your Own Marketing
Debunking Marketing Misconceptions To Make Marketing Suck Less
The Myth of Audience Growth: What the Web Celebs Aren’t Telling You
Trailer: Introducing the Make Marketing Suck Less Podcast
The Power of Repurposing Your Content with Andréa Jones
How The Sunk-Cost Fallacy Changed This Podcast
Why Your Expertise Matters: Messaging To Be Known, Hired, And Paid
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