Marketing Today with Alan Hart
Business:Marketing
On the show today, Alan and Michelle talk about her career journey, the ETS rebrand, the uniqueness of her current role, and why more organizations should be thinking of a similar structure at the leadership level. ETS's focus on people and mission of driving human progress forward is what drew Michelle to the company. As Chief Marketing and Innovation Officer, she is responsible for internal and external communications, customer insights and analytics, branding and marketing, e-commerce, philanthropic impact, global demand generation, and product innovation and development.
Michelle Froah is currently the Chief Marketing and Innovation Officer at ETS, but when she was younger, she had aspirations to become an astronaut. While that dream never came to fruition, it did lead her to study mechanical engineering, which unexpectedly shaped her into the perfect person for the complex role she has now. Michelle started her career at Procter & Gamble, where she learned problem-solving under pressure and the value of a well-managed team. She then moved to Singapore and became the Asia Pacific Regional CMO for Kimberly Clark, where she developed a global perspective and understanding of local execution. She then founded Brandable before moving on to Samsung and serving as SVP of Global Brand and Marketing at MetLife before joining ETS in 2023, where she is focusing on transforming it into an organization that empowers human progress.
As ETS enters a new category of future readiness, the CMO role itself is changing as well. While it is still about marketing, it is also about sorting through insights, perspectives, and growth strategies to apply them most effectively, which is where the innovation title comes in. Michelle's combination role allows her to work with all of their partners to serve customers in new ways and communicate that ETS is delivering real-time insights and solutions to help people enhance their skills. Michelle wraps up by talking about how her time as an engineer unexpectedly shaped her as a leader, team member, and well-rounded marketer, how shared goals empower marketers to tackle increased complexity and help the consumer win, how data can improve personalization, and the ways consumers benefit by melding marketing and innovation leadership roles.
In this episode, you'll learn about:
Key Highlights:
Looking for more?
Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest!
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.
300: Innovating When You’re Already Digital-First with Quontic Bank’s Aaron Wollner
299: Tackling Complex Business Problems with Boeing’s Ed Dandridge
298: Where Purpose Matters Most with Attest’s Jeremy King
297: Integrating Conversational Marketing into the Buyer Journey with Mark Kilens
296: Unpacking the Growth Triple Play with McKinsey’s Biljana Cvetanovski
BONUS: What if? So What? Hosts Ask Alan His Own Questions
Bonus: What if? So what? podcast interview of Alan Hart
295: Understanding the World of Brand and Music Partnerships with Columbia Records’ Jennifer Frommer
294: The Future of Sports Marketing with Learfield’s Jennifer Davis
293: Blockchain and the Future of Marketing with Peter Shankman
292: Combatting Ad Fraud and Brand Safety with Check My Ads’s Claire Atkin and Nandini Jammi
291: Investing in Brand Experiences with AnyRoad’s Jonathan Yaffe
BONUS: Our Biggest Marketing Lessons and Opportunities with Alan Hart and Stef Hamerlinck
290: Becoming a Transformation Agent with Onriva’s George Corbin
289: The Five C’s of Marketing with Emburse’s Grant Johnson
288: Helping Build Careers without Loneliness with COOP Career’s Kalani Leifer and Wpromote’s Daniela Toledo
287: Bringing Learning to Life with Author Kimberly Whitler
286: Investing Deeply in Your Customer with GoDaddy’s CMO Fara Howard
285: The Value of Leading with Service with Author Drew Neisser
284: When Sustainability Impacts Performance with Jennie Perry from Grove Collaborative
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored