Hello friends! In today’s episode I’m sharing the “virtual stage” with Colin Boyd, the mastermind behind Sell From Stage Academy, The Conversion Formula and the Expert Edge Podcast. Colin shares his own conversion story of going from struggling to grow his coaching business to filling it with clients through a presentation. He also shares his experience of transitioning from working with corporate clients to coaching and helping coaches, course creators, and creatives do the same by building high-converting presentations and stories. If you’ve be...
Hello friends! In today’s episode I’m sharing the “virtual stage” with Colin Boyd, the mastermind behind Sell From Stage Academy, The Conversion Formula and the Expert Edge Podcast.
Colin shares his own conversion story of going from struggling to grow his coaching business to filling it with clients through a presentation. He also shares his experience of transitioning from working with corporate clients to coaching and helping coaches, course creators, and creatives do the same by building high-converting presentations and stories.
If you’ve been working to hone in on messaging & target audience, this episode is for you!
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KEY POINTS:
02:15 Navigating the Changing Online Industry
05:22 The Importance of Clear Messaging
07:46 Finding Your Niche and Expertise
18:43 The Power of Storytelling in Conversion
23:02 Understanding the Nuances of Selling
24:18 Crafting Your Core Premise
25:36 The Power of a Conversion Story
29:17 Soft Sells and Sharp Sells
33:21 Infusion Selling Methodologies
37:11 The Conversion Story Formula
QUOTABLES:
"If you're trying to sell something and it's not working, to me, it's just the market telling you that the messaging that you're doing, or the way you're trying to convert people into the program isn't working, you need to try something else different enough to get a different result."
— Colin Boyd
"Every business should have a core idea or belief that their story and offers are built on."
— Colin Boyd
GUEST RESOURCES:
Colin Boyd
IG | @colinboyd
Get Colin’s step-by-step program for finding and sharing your story in a way that connects and converts your audience into your programs (without feeling pushy and sales-y).
RESOURCES:
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Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
