Campaigns for Change: The Power of Trusted Messengers in Public Health Campaigns

In this conversation, we speak to Denene Rodney, CEO of Zebra Strategies, about the changing communication landscape, the need for trust in public health, along with strategies for building and maintaining trust. We also explore the role of messengers in reaching hard-to-reach populations. The conversation highlights the importance of consistency, dignity, and soft engagement in research, as well as the power of trusted messengers with lived experiences.

Our guest on this episode:

• Denene Rodney, CEO of Zebra Strategies

Visit the Campaign Beacon resource mentioned in this episode at www.campaignbeacon.org