Teaming Up is putting two former Hodges interns in the hot seat, talking about a totally new topic for the podcast: brand.
We asked Briana Williams, CEO of LipLoveLine, to join Casey for Episode 21, where the two discussed building a brand and the process and considerations that go into that.
Williams discusses her brand story and her business evolution – from winning a competition on VCU’s campus just before the COVID-19 pandemic, to working with students in the Brandcenter to go through various exercises to find her voice, tone and brand story. She discusses her journey to date and talks about what it means to build a brand and be an entrepreneur in an industry that is saturated.
Other topics in the episode include:
We hope you enjoy the episode!
Relevant LinksEpisode 8: Newsworthiness with Amanda & Evans
Episode 7: Take a Break
Episode 6: Podcasts with Jon & Tony
Episode 5: Content with Casey & Hannah
Episode 4: Consumer Media Relations with Amanda & Meg
Episode 3: TikTok with Paulyn & Aidan
Episode 2: Media Relations with Hannah and Josh
Episode 1: Storytelling with Casey & Anderson
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