It was never about VISITS.. It’s all about completed Plans Of Care - Interview with Anthony Maritato, PT

In this episode of What's Best for the Patient is Best for Business, host Jerry Durham welcomes back Anthony Maritato, a seasoned physical therapist and innovative clinic owner. Together, they dive into the importance of completed plans of care and how it directly impacts patient outcomes, clinic success, and provider satisfaction.

Anthony shares insights from his own practice, highlighting how refining patient engagement and front desk processes can dramatically improve patient retention. Jerry and Anthony explore how understanding the patient journey—from the first phone call to the last visit—can make all the difference in keeping patients engaged, reducing drop-offs, and delivering real results.

Key Takeaways:
✔️ The Front Desk is Key – The first point of contact sets the tone for the entire patient experience. A well-trained front desk team can make or break completed plans of care.
✔️ Understand Your Ideal Client – Identifying who you serve best ensures better patient alignment, leading to higher retention and better outcomes.
✔️ Patient Engagement Drives Retention – Using tools like RTM, text messaging, and automated check-ins keeps patients connected and accountable.
✔️ The Role of the Therapist – Burnout often stems from a misalignment between the therapist’s approach and the patient’s expectations. Clarity on both sides improves the care experience.
✔️ Adapting Business Models – Leveraging telehealth for initial evaluations and onboarding can streamline care, improve accessibility, and even boost revenue.

Tune in for an insightful conversation filled with actionable strategies to improve patient retention, create a thriving clinic, and ultimately do what’s best for both the patient and the business.

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