Pencil Kings | Inspiring Artist Interviews with Today’s Best Artists
Arts:Visual Arts
Cindy Hohman from ArtMarketingProject.com helps artists market and sell their work by showing them how to be effective and efficient with marketing and empowering them to take the reins themselves. In addition to working with artists one on one she also teaches marketing at the university level.
She works with a large range of artists from abstract artists to those working in illustration and photography.
3:30 - How does your marketing advice apply to artists in different markets?
6:47 - A lot of skills in life come down to 10% learning and 90% doing, but have you found this also to be true when it comes to marketing?
09:20 - Using strategy, so you're not spinning your wheels and doing things that feel icky
11:10 - How to help artists through the paralyzing fear of having too many options
15:04 - Discussing the size of the artist's audience and how that can affect (or not) the ideas of bringing new projects and products to market
17:05 - How to start building an audience (both with and without social media)
25:17 - The main way Cindy works with and helps artists... by getting them to do the things they know they should, but are procrastinating on
31:40 - Exploring the idea of the artist mindset
34:25 - Who are the right types of artists to work with Cindy to help improve their marketing?
35:52 - How can artists stand out and have their work be seen?
PK 223: The Business of Fine Art
PK 222: How to Launch on Kickstarter
PK 221: 100 Day Artist Challenge
PK 220: Artist Business Money
PK 219: Artist Productivity
PK 218: Creative Authenticity & Composition
PK 217: From Illustrator to Fine Artist
PK 216: Defining Your Art Career Path
PK 215: The 4 Life Stages When People Get Serious About Their Art
PK 214: The Critical "Switch" To Go from Dabbler to Pro
PK 213: Insights From a Rich Life as an Artist
PK 212: Building Meaningful Relationships For Artists
PK 211: Pinterest Promotion for Artists
PK 210: Finding Joy Through Art
PK 209: Three Years Growing on Instagram & What I Learned
PK 208: Growing As An Artist By Living Abroad
PK 207: Up Your Game as a Creative Parent
PK 206: Why You Should Make Art Every day
PK 205: Exploring Creative Side Hustles with Scotty Russell, Perspective Collective
PK 204: Strategies for Starting an Art Career with Allan McKay
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