Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics initially launched as a direct-to-consumer brand that focused on offering long-lasting makeup that can withstand the humidity and heat of India's weather. Soon the brand gathered groundbreaking fanfare and took on the retail world. The company kicked off 2021 by raising $21 Million USD to further scale its endeavors to cater to the often underserved customers.
For more on SUGAR Cosmetics and show notes: www.shopify.com/blog/sugar-cosmetics-dtc
Tune in to learn:
Make a Smooth Transition to Entrepreneurship
Give Back and Make Money (Yes, You Can Do Both)
How This Online Store Took a Page From Magazines
How Momofuku Bottled Its Restaurant Experience
How an 85-Year-Old Company Expanded into DTC
How a Button-Down Shirt Attracted a Cult Following
How to Turn Your Dreams Into a Profitable Business
The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are
Why Going DTC Isn’t as Simple as Putting Your Inventory Online
Shaun White’s Journey From Olympian to Entrepreneur
The Playbook for Creative Branding
How To Go From Maker to 7-Figure Business Owner
The Tips You Need for Black Friday/Cyber Monday Email and SMS
How to Host Events People Want to Attend
Black Friday/Cyber Monday Strategies from 7 Shopify Merchants
What 'Community First' Really Means for a DTC Company
Packaging Power: Tips That Will Help Your Brand Pop off the Shelf
Building in Public: How to Let Customer Feedback Guide Your Brand
If You’re Launching a New Product, Listen to This
The Do’s and Don’ts for Social Media Marketing
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour