Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics initially launched as a direct-to-consumer brand that focused on offering long-lasting makeup that can withstand the humidity and heat of India's weather. Soon the brand gathered groundbreaking fanfare and took on the retail world. The company kicked off 2021 by raising $21 Million USD to further scale its endeavors to cater to the often underserved customers.
For more on SUGAR Cosmetics and show notes: www.shopify.com/blog/sugar-cosmetics-dtc
Tune in to learn:
How to Market a New Product Launch
Allbirds CEO: Why Sustainability Leads to Profitability
Sounds Like San Francisco, A Shopify Masters Miniseries
How to Bring a Viral Product to a New Market
Build a Cult Following Around Your Product
Find the Best Suppliers for Your Food Business
How to Expand Your Brand Outside a Small Market
What It Takes To Build Your Own Production Facility
How To Turn TikTok Videos Into Big Sales
Lessons from a Candle Company Selling New York Nostalgia
How Snug Used Livestreaming and PR to Drive Sales
Omsom’s Keys to Successful Brand Storytelling
Take Your Business to the Next Level With Subscriptions
Growing a $100 Million Candy Business Through Retail & Celebrity Partnerships
How Parks Project Scaled to Give Back $2 Million to Parks
Tips for First-Time Food and Beverage Founders from Sanzo
The 8-Figure Business Built on Vinyl Records and Subscriptions
Artificial Intelligence: What To Expect For Your Business
Meet the Brand That’s Blending Social Impact With Wine Tastings
From $20,000 in Debt To Building a Brand Loved by Fashion “It Girls”
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour