What do independent podcasters hope for in 2026?

In this new-year mixtape episode, guests that have featured on Creators from TrueFans in 2025 share their personal hopes for their indie podcasts and for the independent podcasting landscape as a whole.

Aspirations range from continued growth and increased listener engagement to securing sponsorships and expanding into new formats, including in-person series. A recurring theme is the desire for better support and recognition for independent podcasters, and many express a wish for clearer categories, more meaningful listener statistics beyond just downloads, and a shift away from the dominance of celebrity or AI-generated content towards valuing authentic, human-made stories.

The episode underscores the vital role of independent creators as the ‘lifeline of the podcast industry’, advocating for an environment where depth, honesty, creativity, and the impact of storytelling are valued above mere numbers.

Listeners are invited to join the conversation and share their own aspirations for independent podcasting in 2026 directly on the TrueFans app, reinforcing our show's commitment to community and interaction.

Sam Sethi and Claire Waite Brown started Creators from TrueFans in early summer 2025 with the aim of amplifying the creative endeavours of independent podcasters and highlight how TrueFans supports discovery, interactivity, and monetization for indie voices.

See below for links to the podcasts featured, which will also be linked to in the chapters!

What are indie creators hoping for:

The Year of the Indie Voice

There’s a strong collective hope for 2026 to be the year where independent podcasts gain greater recognition and are valued for their depth, creativity, and authentic storytelling, rather than just download numbers or celebrity status.

Beyond Downloads

Creators are yearning for improved analytics, specifically asking for metrics like listener retention, actual listening time, and engagement data, to better understand their audience and the impact of their content.

Sustainable Growth and Monetization

Many indie podcasters hope to find more sustainable ways to fund their passion projects, seeking sponsorships that align with their show’s values and clearer pathways to remuneration, moving beyond a "labor of love" into financially viable endeavours.

Enhanced Listener Engagement

A strong desire exists among creators for more direct feedback and interaction with their audience, emphasizing the need for accessible platforms and features that facilitate two-way conversations, like those offered by TrueFans.

Rethinking Podcast Categorization

Calls for better, more descriptive podcast categories and formats are made, arguing against, for example, broad ‘arts and entertainment’ tags that lump diverse indie shows with celebrity content, hindering discoverability for unique or niche productions.

Listen to the podcasts featured in this episode by clicking on their links:

The Failing Writers Podcast

The Story of Woman

Indie Business Club

The Late Bloomer Actor

Multispective

In Ten Years Time

Watts on Your Screen

Exhibitionistas

The Adult Ballet Studio

The Cashflow Show

Book Imprint

The Friendship File

And, recommended by Ear Worthy: Better Call Daddy, The Wine Pair Podcast, 5 Random Questions, The Road to Rediscovery