In 2016, Apple published a limited edition anthology, chronicling the last 20 years of Apple's designs simply titled Designed by Apple in California. The book is dedicated to the memory of Steve Jobs.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
The book was written and curated over an eight-year period by Jony Ive and features photos by award-winning photographer Andrew Zuckerman. All of the photos were shot in a deliberately spare style that has become a hallmark of Apple's design aesthetic. The books 450 images illustrates Apple’s design process as well as its finished products.
Chapters
(00:00) Introduction
(01:19) Designed by Apple in California
(03:13) Objective Representation of Work
(04:11) Collaboration and Design Process
(05:05) Evolution of Forms and Materials
(06:05) Simplicity and Communication
(07:01) Dedication to Steve Jobs
(08:24) Book Overview
(09:51) Johnny Ive's Perspective
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/177.
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
For more, explore my full profile of Steve Jobs.
Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
Advertise with Outliers and reach our global community
Learn more about your ad choices. Visit megaphone.fm/adchoices
Trailer: On Obsessing Over Problems, Predicting the Future, and Why Healthcare Should be a Product (Not a Service)
Adrian Aoun of Forward: My Favorite Books, Tools, Habits and More | 20 Minute Playbook
Trailer – Adrian Aoun of Forward: My Favorite Books, Tools, Habits and More | 20 Minute Playbook
Forward: Bringing Healthcare as a Product to a Billion People | Adrian Aoun, CEO and Founder
Trailer – Forward: Bringing Healthcare as a Product to a Billion People | Adrian Aoun, CEO and Founder
Robert Cantwell of Compound Kings: My Favorite Books, Tools, Habits and More | 20 Minute Playbook
Trailer – Robert Cantwell of Compound Kings | 20 Minute Playbook
Compound Kings: Lessons Learned as an Investor and Emerging Manager | Robert Cantwell, Portfolio Manager
Trailer – Compound Kings: Lessons Learned as an Investor and Emerging Manager | Robert Cantwell, Portfolio Manager
Emi Gal of Ezra: My Favorite Books, Tools, Habits and More | 20 Minute Playbook
Trailer – Emi Gal, Founder & CEO of Ezra | Tracking 150 Biomarkers, Annual Challenges, Peak Health by 40, Becoming More Disciplined, and More
Ezra: Bringing Fast and Affordable Early Cancer Detection to Everyone | Emi Gal, Founder & CEO
Trailer – Ezra: Bringing Fast and Affordable Early Cancer Detection to Everyone
Andrew Herr of Fount: My Favorite Books, Tools, Habits and More | 20 Minute Playbook
Trailer – Andrew Herr of Fount | 20 Minute Playbook
Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone | Andrew Herr, Founder & CEO
Trailer – Fount: Bringing the Performance Secrets of the U.S. Navy SEALs to Everyone | Andrew Herr, Founder & CEO
Saad Alam of Hone Health: My Favorite Books, Tools, Habits and More | 20 Minute Playbook
Trailer – Saad Alam of Hone Health
Hone Health: On Testosterone, Telehealth, and Building a Modern Men’s Health Platform | Saad Alam, Founder & CEO
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Dubai Property Podcast
IBKR Podcasts
The Ramsey Show
The Clark Howard Podcast