In 2016, Apple published a limited edition anthology, chronicling the last 20 years of Apple's designs simply titled Designed by Apple in California. The book is dedicated to the memory of Steve Jobs.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
The book was written and curated over an eight-year period by Jony Ive and features photos by award-winning photographer Andrew Zuckerman. All of the photos were shot in a deliberately spare style that has become a hallmark of Apple's design aesthetic. The books 450 images illustrates Apple’s design process as well as its finished products.
Chapters
(00:00) Introduction
(01:19) Designed by Apple in California
(03:13) Objective Representation of Work
(04:11) Collaboration and Design Process
(05:05) Evolution of Forms and Materials
(06:05) Simplicity and Communication
(07:01) Dedication to Steve Jobs
(08:24) Book Overview
(09:51) Johnny Ive's Perspective
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/177.
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
For more, explore my full profile of Steve Jobs.
Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
Advertise with Outliers and reach our global community
Learn more about your ad choices. Visit megaphone.fm/adchoices
Trailer – Hone Health: On Testosterone, Telehealth, and Building a Modern Men’s Health Platform| Saad Alam, Founder & CEO
Steve Vassallo of Foundation Capital: My Favorite Books, Tools, Habits and More | 20 Minute Playbook
Trailer – Steve Vassallo of Foundation Capital: My Favorite Books, Tools, Habits and More | 20 Minute Playbook
Foundation Capital: Reinventing a 27 Year Old Venture Capital Firm | Steve Vassallo, General Partner
Trailer – Foundation Capital: Reinventing a 27 Year Old Venture Capital Firm | Steve Vassallo, General Partner
Illia Polosukhin of NEAR Protocol: My Favorite Books, Tools, Habits and More | 20 Minute Playbook
Trailer – Illia Polosukhin of NEAR Protocol: My Favorite Books, Tools, Habits and More | 20 Minute Playbook
NEAR Protocol: Building a High Speed, Climate Neutral, Low Fee Global Blockchain | Illia Polosukhin, Co-Founder
Trailer – NEAR Protocol: Building a High Speed, Climate Neutral, Low Fee Global Blockchain | Illia Polosukhin, Co-Founder
Howie Schwab of Driehaus: My Favorite Books, Tools, Habits, and More | 20 Minute Playbook
Trailer – Howie Schwab of Driehaus: My Favorite Books, Tools, Habits, and More | 20 Minute Playbook
Driehaus Capital: Investing in Emerging Markets and The Great Pendulum Shift | Howie Schwab, Lead Portfolio Manager for Emerging Markets Growth
Trailer – Driehaus Capital: Investing in Emerging Markets and The Great Pendulum Shift | Howie Schwab, Lead Portfolio Manager for Emerging Markets Growth
Gokul Rajaram of Doordash, Square, and Google: My Favorite Books, Tools, Habits, and More | 20 Minute Playbook
Trailer – Gokul Rajaram: My Favorite Books, Tools, Habits, and More | 20 Minute Playbook
Gokul Rajaram: The Super Angel on Speed, Small Teams, Product Management, and the S.P.A.D.E. Decision Framework
Trailer – Gokul Rajaram: The Super Angel on Speed, Small Teams, Product Management, and the S.P.A.D.E. Decision Framework
All-Time Top 10 Guests – #1 Luke Gromen (The Forest for the Trees: On Inflation, Retail Investors, Precious Metals, and Bitcoin)
All-Time Top 10 Guests – #1 Luke Gromen (My Favorite Books, Tools, Habits, and More)
All-Time Top 10 Guests – #2 Simon Mikhailovich (The Bullion Reserve: A Master on Why and How to Invest in Gold)
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Dubai Property Podcast
IBKR Podcasts
The Ramsey Show
The Clark Howard Podcast