Beyond the Bow, Presented by ATA
Sports:Wilderness
Selling products is how most archery retailers generate the majority of their revenue, but the marketplace is getting more challenging every day. Wayne Piersol, owner of Archery Only in Newark, CA, shares how he is growing other aspects of his business to make up for flat sales and slimming margins. He discusses the idea that although he cannot control the price for which a product is sold online, he has absolute control over how much he charges for leagues, lessons, and other archery events at his store.
037: Masterclass Preview - Consistent Authenticity with Melissa Bachman & Michelle Scheuermann
036: Mindset of a Successful Mobile Hunter with Aaron Ritter (Latitude Outdoors)
035: ATA President & CEO Jeff Poole
034: Masterclass 2022 Preview - The Evolution of Archery Coaching with Guy Krueger
033: The Draw - Mike Jasper: College Football Coach & Former NFL Player's Journey Into Bowhunting
032: The Draw with Samantha Seaton
032: Retail Lessons Learned with Korbin Williams
031: Conservation & Bowhunting - How ATA and AFWA Work Together for the Future of our Sport
030: Uncomfortable Conversations - Diversity, Equity, and Inclusion in the Archery Industry
029: Talking NASP with Stephanie Rustad & Lisa Frye
028: Archery Industry Masterclass Preview - Product Knowledge Management with Hank Yacek
027: ATA 2021 Online Preview - Heavy Arrow Setups for Customer Success
026: Create a Positive Business Culture with Rick Kinsey
025: Diversifying and Growing as a Small Archery Buiness - Vantage Point Archery
024: What is the R3 Movement?
023: What You Need to Know About the Paycheck Protection Program with Nathan Fitzgerald, BKD CPAs & Advisors
022: Retail Insights - COVID-19 Business Strategies with TJ Hofhines, Dead-On Archery
021: Serving Traditional & Barebow Archers with Matt Zirnsak & Frank McDonough
020: Equipping Youth Archers with Young Guns Archery
019: Conservation and Increasing Participation with David Schuessler - Ducks Unlimited
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