Episode #249 — Girlilla Marketing’s Jennie Smythe on the Evolution of Digital Marketing & Female Representation

Jennie Smythe, CEO of Girlilla Marketing, not only brings on unique & interesting clients, ranging from local businesses to well-known actors, but has proudly ensured her agency remains female-led throughout the 17 years she has been running it. With her tenure as a woman in both the music and digital marketing industries comes a great deal of lessons imparted onto her – thus, she decided to compile them all into a memoir. In this episode we dive into Smythe’s journey that led to her memoir, the evolution of diverse representation in the music industry, how the digital age has allowed for increased artist & fan expression, and the role of creativity in marketing.