If Nalin has said it once, she’s said it one hundred times - when it comes to crowdfunding your audience is KEY! In this episode, Nalin sets aside time to go in-depth as to why your audience is so critical to your success and shares clear guidelines on how to strategize building a crowd and getting that ideal audience to back your projects.
Main Takeaways
[2:05]: The BIG QUESTION
This is the biggest question across all industries when it comes to crowdfunding.
[3:24]: Audience Building
Let's talk about getting people who are going to love your product and love what you do because - isn’t that ultimately what we want!?
[7:13]: How Do I Build My Audience & Who Are They?
Who wants your product? Who loves your product? Who will be willing to pay? We can’t stress enough how important it is to find your audience.
[9:21]: Nalin’s Recommendation Of What To Do First Before
What it is what you should be writing down about your audience.
[14:30]: Identifying Your Groups
There are thousands of groups you could get into on online platforms to figure out your audience. Don’t waste your time. Nalin’s tips will save you time and money.
[15:43]: Why Facebook Will Be Your Best Asset
How to utilize Facebook groups to find the best audience for your product.
[19:45]: The Strategy For Finding Your Audience
If you can figure out and implement this strategy you can go anywhere in the world and find your people.
[21:10]: How You Can Learn From The Mistakes Of A Board Game Designer
How a game designer marketed to the wrong group and what you can take away from his failure to be successful in your crowdfunding.
Resources From This Episode
CCP 010: When Things Don't Go According To Plan: You Have Two Choices
CCP 009: 4 Missteps People Make During The Pre-Launch Phase
CCP 008: Is My Project Right For Crowdfunding?
CCP 007: It's Okay To Be Scared To Launch
CCP 006: What Does Crowdfunding Success Mean For You
CCP 005: How To Crush The Last 48 Hours Of Your Crowdfunding Campaign
CCP 004: Crowdfund Like A Boss By Thinking Like A Project Manager
CCP 003: How Do I Create A Successful Kickstarter or Indiegogo Campaign
CCP 002: Social Media is Not a sales channel
CCP 001: Is Crowdfunding Right For Me?
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