For Yasmeen Turayhi, diving into the topic of product marketing and B2B SaaS is a breeze given the fact that she has established an authority in these fields. Yasmeen has extensive experience in product marketing and B2B SaaS. She's known for collaborating with cross-functional teams to ensure the product meets the needs of enterprise customers. Mike Smart of Egress Solutions learns from Yasmeen the ins and outs along with what's changing. Target audiences, messaging, and marketing collateral that drives adoption- these are just some of the things that Mike Smart explores in the name of effective product marketing.
With the rapidly-changing landscape of the SaaS industry, they discuss the importance of staying up-to-date on emerging trends and technologies to remain competitive.
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Guest: Yasmeen Turayhi
Host: Mike Smart | www.EgressSolutions.net
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This is a Mr. Thrive Media production. Learn more at www.MrThrive.com
The Evolution From Products to Experiences
Driving Growth with Service Excellence
Offense Oriented Product Leadership
Knowledge-Based Services That Drive Growth
Product Strategies for Sales-Led Companies
Product Leadership and Innovative Insights
The New and Higher Bar for Product Executives
A chat with an interim CPO and “smokejumper”
Customer Onboarding Success
Value Pricing and Selling
How a Platform can Deliver Better Go-To-Market Results
CPO Success In the Go-to-Market Era
Account-Based Marketing (ABM) Practices that Get Results
The Go-to-Market Transformation Framework
Aligning Go-To-Market and Product Success
Common Sense Approaches to Improve Product Success
Disrupting Go-to-Market with PLG
The Business Case for AI: A Framework for AI Strategies
Agile Marketing Principles: For more effective go-to-market outcomes
Product Marketing During Uncertain Times: Focus on GTM best practices
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