How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel.
About Steve Tornello
Steve Tornello is an award winning creative director and writer who currently works at Sales Force as Director of Integrated Marketing, where he creates and relays meaningful messages through all aspects of marketing and advertising.
His extensive background includes 14 years of leading and creating huge ad campaigns for companies like Nike, EA Sports, Xbox, Visa, Youtube, Ebay, and many others. His work spans across mediums such as print, television, websites, social, and more. Whether he is writing, directing, editing, producing or managing a project, Steve strives to communicate a human truth to his audience.
Aside from his role in marketing, Steve cultivates his creativity through writing articles which have been featured in Sports Illustrated and other media outlets, and is currently in the process of selling and producing a screenplay.
Key Takeaways:
It takes sorting through several ideas before you discover a brilliant one.
Judge your work based on the knowledge and experience of past failures and successes. Your work should constantly evolve and improve alongside your company and audience.
Creative success is achieved through collaboration between visual and writing departments, as well as creative freedom and mutual understanding between directors and their team members.
“Ideation by committee, design by yourself.”
Personal outlets, self-care, and healthy habits are crucial for maintaining the necessary energy to foster creativity and motivation.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a public relations and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com.
The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
073: Kurt Shaver on Social Selling and Leveraging Content
072: Dave Ewart of Oracle on Driving Innovation at an Enterprise
071: David Cancel on Enforcing Culture and Setting People up For Success
070: Anders Härén on UX, Gamification and a Customer Journey
069: Elizabeth Harr on Strategy, Growth, And Building a Marketing System
068: Venkat Nagaswamy on Lifelong Learning and Account Based Marketing
067: G Leavitt on Five Biggest Reasons Marketing Departments Fail
066: Oren Goldschmidt on Innovation as a Product for Enterprises
065: Peep Laja at CXL on Increasing Your Website’s Conversion
064: Eileen Carey at Glassbreakers on Building an Enterprise Grade
063: Emily Triplett Lentz on Making Content a Part of Your Business Strategy
062: Marylou Tyler on Zero Cold Calling Outbound Sales
061: Jay Baer On The Future Of Customer Service And Marketing
060: Reactional Transactional, Pekka Koskinen on Analytics and making sure you track the right things
059: Ryan O'Hara on The Art of Making Someone Like You
058: Brandon Redlinger from Engagio on Account Based Marketing
057: Max Altschuler on Sales, Cadence, and Your Ideal Customer Profile
056: Mattermark on What Problem Are You Solving?
055: Eric Giesecke on Buying an Existing Company and Growing It
054: Ambassador on Partner and Affiliate programs, Interviewing for Culture
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast