When building your business, you will need to get help from outside. You will hire freelancers or other small companies. Some might even be big companies.
You need to be aware that such helpers tend to shift your original strategy towards changing them to what they prefer to deliver. This change of strategy might be motivated by their lack of knowledge, their focus on higher margin services or misunderstanding of your business model.
Here an example scenario:
Imagine you have built an IT company. You are serving SME clients. Every month you grow by 2-10 new SME clients. Gradually you are becoming profitable and adding more staff to your team. Some people you are hiring as full time employees and others you can only afford to have as freelance experts on bord.
Eventually you decide that you need to increase the credibility of your new company. You identify a variety of potential methods to increase your website visitor's perception that you are a trustworthy company:
Someone might tell you, you need to a photo with a highly controversial politician. In reality, they want to make some extra benefits for themselves, while ignoring the fact that this celebrity might drive your clients away and thereby cost you a large portion of your revenue.
On the other hand, getting your organisation certified for having a trustworthy quality management system in place might even attarct larger clients that generate far higher revenues. Once you have those enterprises as clients you can use their branding to show that you are trustworthy because these large companies do not buy from everyone.
Of couse, an enterprise in today's time will expect you to also have an ISO 27001 certification. In a later episode i will provide more guidance on the subject of company certifications. In particular SaaS Companies need today a information security management system which is certified in accordance with the international ISO 27001 standard.
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183 Why do we still need retailers as ecommerce is eating up brick and mortar retailers market share
182 Introducing a product into a foreign market
181 IoT at events and congresses
180 IoT devices inside model trains
179 How IoT change the way we get letters and printed product marketing
178 IoT in industrial manufacturing changes with M2M productivity
177 IoT in retail marketing
176 Looking at IoT in commercial shipping
175 Imagine your building communicating with you via IoT
174 What can IoT do for autonomous traffic
173 IoT and education as campus 5G
Flipping and Investing in Land Properties - with Jack Bosch
The Thinking Patterns of Success
How to Safeguard and Market-proof Your Financial Portfolio From Any Crisis. Guest Echo Huang
How can core values increase the profitability of a company? guest Darius Mirshahzadeh
Are you enjoying the drama in your company or do you need to redesign your communication style
Is your marketing costing you millions without driving profitability at the much needed amount
Do you know what your employees are doing that costs your business money and sales
Why does the restructuring of your business need to happen like in a bad soap opera
Are your products addressing the needs of clients or are they just a burdon to your bottom line
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