Tracking the Impact of SEO -- Brian Piper // University of Rochester

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. Tracking the impact of SEO is crucial to evaluating the effectiveness of an initiative. For larger organizations, individual strategies must be tracked according to the different initiatives they’re meant to support. Today, Brian discusses tracking the impact of SEO. Show Notes

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• Brian Piper: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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