The Sale Is In The Tale by John Livesay
ABOUT THE BOOK:
John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients.
The Sale Is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as the sales rep learns how to strengthen his soft skills. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. By applying the methodology from The Sale Is in the Tale you will:
ABOUT THE AUTHOR:
John Livesay, aka The Pitch Whisperer, is a keynote speaker on storytelling as a sales tool, marketing, negotiation, and persuasion.
As a keynote speaker, John shares lessons from his award-winning career at Conde Nast to teach sales teams how to become irresistible so they are magnetic to their ideal clients.
His TEDx talk has over 1,000,000 views.
His other books are:
John is a guest lecturer on leveraging the power of storytelling in sales at several universities including the University of Texas at Austin, Pepperdine Graduate Business School, and the University of Chicago Booth School of Business.
And, interesting fact – he was once a lifeguard!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/sale-tale-john-livesay
351 The Ultimate Marketing Engine by John Jantsch
BONUS A Few Ideas From the First 350 Books
350 The Long Game by Dorie Clark
349 Get Different by Mike Michalowicz
348 I'll Be Back by Shep Hyken
347 Sales Enablement 3.0 by Roderick Jefferson
346 Winfluence by Jason Falls
345 Influence by Robert Cialdini
344 The Whole Marketer by Abigail Dixon
343 Sway by Christina Del Villar
342 Go Luck Yourself by Andy Nairn
341 Everyday Business Storytelling by Janine Kurnoff
340 Social Media For Small Business by Franziska Iseli
339 Find Your Red Thread by Tamsen Webster
338 The Digital Pivot by Eric Schwartzman
BONUS The Sh*t They Never Taught You by Adam Ashton
337 The Language of Global Marketing by Wendy Pease
336 Teenage Wastebrand by Evelyn Starr
BONUS Douglas Burdett on The B2B Digitized Podcast
335 Humanizing B2B by Paul Cash
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast