Ralu on Board Ep9.3: Peter Kentie about branding a City, a Region, a Country

What is it that attracts talent to Eindhoven, or to Brainport? We may brand Brainport as a High Tech region, but does that give it staying power? Do experts and expats like to stay here? While Eindhoven has a stony centre, there is a lot of nature in the immediate neighbourhood. Or, what does it mean as internation associate the Netherlands with tulips?

Peter Kentie continues his story of how to market a region, a city or a country in Ralu on Board Edition 9 episode 3 on Radio 4 Brainport.