Our guest today will be the first to tell you that you don’t need to use a super expensive sales funnel to attract clients to your business. Consistent action will win clients every time. Kirk Williams, owner of Zato Marketing, is a paid search marketer who started his career on Twitter. But his online presence on Twitter and through online forums helped him generate leads and a client pool he actually likes to work with.
On this episode, Kirk is breaking down his client acquisition strategy. His approach might surprise you. He wasn’t always at the top of his game. He shares what it was like to learn how to run a business from scratch, and the mistakes he made will change the way you look at running a business. At best, it might even inspire you to change the way you approach social media marketing.
https://freelancetransformation.com/episode173
140: Win Clients w/ Cold-Calling | Olivier Lambert
139: Build a Company of One | Paul Jarvis
138: Find Clients in a New Niche | Jonathan Stark
137: The Most Unusual Consultancy | Steve Sims
136: Brand Yourself | Sarah Hart
135: The Real Experience of Freelancing | Sian Richardson
134: Hire Remote Workers Effectively | Nathan Hirsch
133: Find Clients With Facebook Ad Funnels | Kurt Bullock
132: Specialize, Simplify, Profit | Kurt Elster
131: Quit Corporate & Go Freelance | Hannah Lowe Corman
130: Turn Influencers into Client Referrals | Sean Smith
129: Get Things Done Even When You Don't Want To | Chris Cooper
128: Demystifying Bookkeeping for Freelancers | Donna Zanger
127: What Building a Business Really Looks Like | Josh Doody
126: Play Away the Anxiety | Charlie Hoehn
125: Let Consulting Firms be Your Sales Team | Jonathan Dison
124: Stop Pitching & Win Clients | Blair Enns
123: Win Clients Through Local Events and Referrals | Paige Wilhide
122: How to Find a Great Assistant | Tim Francis
121: Create Content Efficiently | Austin Church
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