Our guest today will be the first to tell you that you don’t need to use a super expensive sales funnel to attract clients to your business. Consistent action will win clients every time. Kirk Williams, owner of Zato Marketing, is a paid search marketer who started his career on Twitter. But his online presence on Twitter and through online forums helped him generate leads and a client pool he actually likes to work with.
On this episode, Kirk is breaking down his client acquisition strategy. His approach might surprise you. He wasn’t always at the top of his game. He shares what it was like to learn how to run a business from scratch, and the mistakes he made will change the way you look at running a business. At best, it might even inspire you to change the way you approach social media marketing.
https://freelancetransformation.com/episode173
100: Top 10 "Mic Drop" Freelancing Moments
099: Why Do Clients Buy Our Services? | Dov Gordon
098: Selling High Ticket Services | Frank Bria
097: Winning Clients Through Influence | Josh Steimle
096: Get More Referrals | Steve Gordon
095: Your Freelance Manifesto
094: Winning Clients by Niching Down | Khierstyn Ross
093: Win Freelance Work for Agencies | Mark Fromson
092: Productize Your Services | Joe Sanok
091: Win Work with Bigger Companies | Jana Sedivy
090: Freelancing Work and Life Challenges | Sherry Walling
089: Win Clients through Facebook | Cassie Howard
088: Win Clients Through Outreach (and Cake?) | Jake Jorgovan
087: Leverage Your Time as a Freelancer | Nina Kaufman
086: Lead with Generosity to Build Relationships | Esther Kiss
085: Think Like an Entrepreneur | Cole Hatter
084: From LinkedIn Connections to Clients | Rachel Pedersen
083: Freelance to Freedom | Vincent Pugliese
082: Build a Personal Brand to Win Clients | Louie La Vella
081: Stop Dumpster Diving for Clients | Joshua Lisec
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