What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
HSH 055: How to Duplicate & Scale a Successful Launch in 5 Simple Steps
HSH 054: 4 Reasons Your Online Course Isn't Selling (And How to Fix Them)
HSH 053: Running a Creative Business Without Selling Out Your Soul with Cory Huff
HSH 052: How to Launch Without Stressing to Death
HSH 051: Is A Challenge Launch Right For My Business?
HSH 050: How To Deal With A Failed Launch Step-by-Step
HSH 049: How to Standout When the Marketplace is Noisy & Saturated
HSH 048: Creating Epic Content Your Audience Will Love (in 5 Easy Steps)
HSH 047: How to Create & Sell Wildly Profitable Digital Products (in any Niche) with Mariah Coz of Femtrepreneur
HSH 046: How to Profitably Scale Your Ad Spend From 0 to $5,000/month
HSH 045: 7 Strategies I’m Using To Scale Up in 2017
HSH 044: How to Successfully Launch From Disney World
HSH 043: 4 Tweaks We Made To Double Our Launch to Six-Figures
HSH 042: The 5 Major Missteps & Mistakes From My Six Figure Launch (And How to Prevent Them)
HSH 041: Behind The Scenes of a Six-Figure Launch - The Numbers Revealed
HSH 040: How to Make Marketing Human with Quest Nutrition COO Bruce Cardenas
HSH 039: How to Hustle with Neil Patel
HSH 038: How to Craft a Successful Promotion For Your Course, Coaching or Service
HSH 037: Facebook Ad Fundamentals: Basics, Budgeting, and Boosting
HSH 036: How to Get Raving Reviews in Writing
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