What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
060. Unlocking the Power of Retargeting Ads
059. Low Ticket Email Marketing For Massive Success with Liz Wilcox
058. The Daily Listbuilding Method
057. Is a Low Ticket Launch Right For You?
056. Low Ticket Offers to Fill Coaching Programs
055. From $25 Workshop to $11k Launch
054. Behind the Scenes of Our $200k Membership
053. How We Converted at 17.39% In Our Recent Launch
052. The Sphere of Influence in Marketing
051. The Guru's Champagne Promises with Beer Budget Students
050. The Facebook Ads Gold Rush Is Over (What It Means For 2023)
049. Planning Your 2023 Revenue & Goals
048. Black Friday: 3 Ads to Maximize Sales
047. CASE STUDY: 915 Leads in 14 Days
046. 4 Facebook Ads You SHOULD Be Running In Your Business
045. Do Facebook Ads Still Work Going into 2023?
044. How I'd Go From 0 to $10k With My First Course...
043. 421,000 Downloads Later (What I've Learned About Podcasting)
042. How to Validate Your Idea With Paying Customers
041. Breaking Down Our Newest Funnel
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money