What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
021. The 15 Minute Funnel Fix Method
020. How to Figure Out Your Facebook Ads Budget
019. Creating High Converting Freebies
018. Facebook Ads For Listbuildling
017. Behind the Scenes of a 5-Figure Membership Launch
016. Running Profitable 5-Day Challenges
015. Developing Your Customer Journey
014. We Sold 300 Candles In 45 Days (Here's What It Taught Us About Online Business)
013. Should I Be Running Ads Through the New Year?
012. Writing An Email Sequence for New Leads
011. Planning Your 2022 By Quarter
010. Trends in Course Launching into 2022
009. Paid Bootcamps: Results, Lessons & Must Dos
008. Is a PAYING Lead Worth More To Your Business?
007. 7 Major Advertising Trends of 2021
006. Should You Have a Low Ticket Offer (The Pros & Cons)
005. Behind the Scenes of Our NEW Membership Launch (100 New Members)
004. Abra-Cadabra: Always Be Running Ads
003. The 10K Roadmap for Digital Products
000: What Is a Not So Average Marketer?
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