What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
HSH 135 - Creating a Low Ticket Digital Product Funnel
HSH 134: Behind the Scenes of Facebook Ads Management & Launching with Kathleen LeGrys & Karen Pattock
HSH 133: Are You Ready for a Facebook Ads Agency?
HSH 132: Creating with Courage with Mai-kee Tsang
HSH 131: The Truth About Productivity with Jo Bendle
HSH 130: Using Live Events to Grow Your Online Business with Tash Corbin
HSH 129: The Power of Affiliate Marketing For Your Digital Business with Jill Stanton
HSH 128: How to Streamline and Focus Your Business for Success with Amy Porterfield
HSH 127: The Importance of Self Care & Vibrational Alignment with Emily Aarons
HSH 126: Automate, Systemitize & Processize Your Way to Success with Rachel McMichael
HSH 125: The Story of a Million Dollar Course with Jamie Dana
HSH 124: Business is Business – How Online Marketing and Local Biz Collide
HSH 123: The Lost Art of H2H Marketing with Angela Henderson
HSH 122: Creating a Leveraged Business Model with James Schramko
HSH 121: How to Speak & Sell with Colin Boyd
HSH 120: What’s Up With Facebook Ads in 2019 with Amanda Bond
HSH 119: Why I Took a Hiatus From The Business (And What You Can Learn From It)
HSH 118: How to CRUSH 5-Day Challenges with Amy Eaton
HSH 117: Running a $20,000 Challenge with Amika Ryan
HSH 116: How to Get Paid Sponsorships with Gwen Lane
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