What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
HSH 095: GDPR - What You Need to Know with Gena Shingle Jaffe
HSH 094: What To Do When a Launch Flops
HSH 093: Building Your Business as a Creative Entrepreneur with Jennifer Allwood
HSH 092: 5 Keys to a Successful Lead Magnet
HSH 091: Crushing a Six-Figure Challenge with Caitlin Bacher
HSH 090: 5 Keys to a Successful 5 Day Challenge
HSH 089: 5 Day Challenges in 2018: What You Need to Know
HSH 088: Cultivating a Six-Figure Mindset
HSH 087: The New Facebook Algorithm
HSH 086: Instagram For The Rest Of Us With Jasmine Star
HSH 085: The Power Of The Tripwire
HSH 084: The 24-Hour Quick Launch (Membership Launch Part 2)
HSH 083: The 72-Hour Membership Launch Framework
HSH 082: 5 Facebook Ad Campaigns You NEED In Every Launch
HSH 081: 4 Messenger Bot Strategies to Increase Engagement, Leads and Sales
HSH 080: How to Manage Your Business Income
HSH 079: How Launches Are Changing in 2018
HSH 078: 7 Lessons Learned From My $25,000 Mastermind
HSH 077: 5 Strategies That Took Me From $0 to $750k in Digital Course Sales in 2.5 Years
HSH 076: How to Start Building Your Profitable Email List
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