Whether it's shaking hands or which side of the road to drive on, social norms dominate the way we behave.
But when norms change suddenly, you get chaos.
Just ask Sweden.
If you'd like to hear more from today's expert, Matt featured in an episode in 2021 called Neuromarketing — how brands target your brain. Check it out!
Hacking humans: social engineering and the power of influence
Why do we sing to babies?
The psychology of fashion — it's more than just clothes
Murder, trauma and a different kind of grief — what true crime pods often overlook
Toxic positivity — when happiness becomes harmful
Visualisation and values — goal setting like a winner
A winning mindset — how top athletes think
Can you smell yourself happy?
Demystifying menopause
Danger and thrills: inside the mind of a high sensation seeker
The pleasure of pain
'Like a bereavement every month' — the extreme emotions of PMDD
Hook me baby one more time: the psychology of pop music
What's been on Lynne Malcolm's mind (since leaving All in the Mind)
Whispers, taps and tingles — what is ASMR?
What's the deal with EMDR?
The human drive to connect – and divide
Fantasy and make believe — how our brains interpret fiction
The one thing we've never spoken about
Does self-help ... help? The problem with pop psychology
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