In 1952, Arthur and Morley Ballantine wanted to enter the news publishing industry, and they picked southwest Colorado as the place to do it — purchasing a publication that is now the Durango Herald.
Over the years, the company expanded, adding new titles, video services, digital services, and local phone directories to its publishing empire. And today, their son, Richard G. Ballentine is chairman of the board of Ballantine Communications, continuing a mission of serving the readers and businesses of the region.
Recently, the company announced it was opening offices and hiring staff just 60 miles away, in Farmington, New Mexico, to start a brand new, free tabloid called the Tri-City Record that will print five days a week.
Farmington has a population of 46,000+ and is the largest city in San Juan County (population 120,000). The city has been served by its newspaper of record, The Farmington Daily Times, for over 120 years. However, today that Gannett publication might be labeled by some as a “ghost paper,” having dropped their staff numbers to a single reporter to work and serve the entire area.
Ballantine initially explored the venture by bringing in the owner of the nearby Aspen (CO) Times, David Cook. Cook worked as a consultant, meeting business leaders, evaluating reader acceptance and making recommendations on the project's viability. It was later agreed that Cook would manage the New Mexico operation for Ballantine as the Record’s new publisher.
In a recent interview, Cook stated, "Forget about state lines. There’s no question that the Four Corners region has many economic tie-ins for sure.” Ballantine added to that sentiment, saying, "There are increasing connections between southwest Colorado and northwest New Mexico in news topics and advertising needs.”
In response to why a new newspaper should enter an area that already has a newspaper in place for over a century, Cook stated, "There were some real gaps in the beat reporting. So I saw a real opportunity. San Juan is the fifth largest population center in New Mexico — and in my estimation … it was slowly becoming a news desert.”
In this episode of "E&P Reports," we explore the Tri-City Record, a new, five-day-a-week free publication serving San Juan County, New Mexico, being launched by Ballentine Communications, the owners of the Durango (CO) Herald. We learn from board chairman/ owner Richard G. Ballantine and new Record Publisher David Cook why they believe there is a real opportunity for expansion into this area already served by an existing Gannett title since that paper has drastically cut back on staff and content over the past few years.
199 Meet The Washington Post’s new GenZ voice - Renee Yaseen
198 The new Community News and Small Business Support Act
197 Insights into maximizing digital ad revenue — one-on-one with Brock Berry.
196 One-on-one with News Media Canada's Paul Deegan as their country's battle with Big Tech heats up.`
195 Borrell’s latest survey: Ad spend to rise with newspapers hanging in there
194 A quick audit of the top issues facing Danielle Coffey, now 3-weeks in as the new CEO of the News/Media Alliance
193 Gannett CEO Mike Reed on Google antitrust lawsuit
192 One-on-one with Peter Bhatia, CEO of the new nonprofit, free-access Houston Landing
191 NewsGuild President Jon Schleuss on TNG-CWA’s “most active year” of strikes and walkouts
190 One-on-one with the outspoken Evan Brandt, the last reporter left at The Mercury
188 The NPPA’s Mickey Osterreicher. Helping both the police & journalists understand the 1st Amendment.
187 The new MaineJF: Fighting to keep Maine news media pristine and hedge-fund free.
186 A one-on-one with Trust Project CEO Sally Lehrman
185 Guy Tasaka’s takeaways for news publishers from the NAB
184 Philanthropy and local journalism, as seen through the eyes of the giving community
183 Covering multiple major stories simultaneously. One month in the life of the Nashville Tennessean
182 Exploring Ogdensburg, NY’s two years as a 'news desert' and how the community rallied to bring back its voice
181 The Charleston Post and Courier: Committed to statewide coverage one market at a time
180 Two embedded journalists are making an impact thanks to the JFP
Create your
podcast in
minutes
It is Free
Jim & Bill (It‘s Another Day)
HauntingLive
Dr. Paul’s Worldviews
The Ben Shapiro Show
Morning Wire