How's your capacity feeling these days? Getting a lot done? Or, like me, have you been hitting that pandemic wall hard?
Over the last few weeks, I've been exploring the idea of maintenance mode in business, and today I want to shift from exploring the IDEA of maintenance mode into more tactical applications.
If YOU wanted to move your business into maintenance mode, or you wanted to focus on scaling, how would you DO that? How would you prepare for maintenance mode?
In all of my conversations with other business owners who have made this shift, there has consistently been a first step that they had to address.
Capacity.
Either the business's capacity or their own capacity as the owner.
Each business owner ran up against a wall (sometimes repeatedly) and came to the realization that the way they HAD been working wasn't the way they wanted to CONTINUE working.
They had to make changes to increase their capacity.
Sometimes, that meant changing a business model to a more sustainable one. Sometimes it meant creating a capacity limit to protect their energy or just stepping back from the work for months at a time.
Sometimes it just meant examining the work they did and figuring out how to make it more efficient.
That's the path that today’s guest, Anna Wolf, took.
Anna is the CEO and owner of SuperScript Marketing, a content marketing agency for financial brands. She runs a team of marketers, scattered throughout the world, who create content for financial companies and who provide customized services for each client.
When Anna ran up against her capacity ceiling, she decided that she loved the work she was doing and didn't really want to change the way that she was working. But that something still had to change.
So Anna turned to systems.
Listen to the full episode to hear:
Learn more about Anna Wolf:
Learn more about Susan:
Starting With the End in Mind and Reverse Engineering the Plan with Ryan Lazanis
What Does Maintenance Mode Look Like? featuring Ryan Lazanis, Anna Wolf, and Tamara Kemper
The Best of Break the Ceiling – Michelle Warner
The Best of Break the Ceiling – Charlie Gilkey
The Best of Break the Ceiling – Justin Jackson
Leaving Social Media and Re-Investing in Organic Growth with Nathalie Lussier
Why SEO is Well-Suited For Privacy-Focused Marketing with Kim Herrington
Security and Digital Privacy Concerns for Small Businesses with Jessica Robinson
Growing a Business With Digital Privacy as a Priority with Paul Jarvis
Make Financial Choices and Business Decisions Based on Your Definition of Success with Brian Plain
Making "Enough" in Our Business with Rita Barry
Understanding Our Money Mindset Lineage with Bear Hebert
Why We Buy The Things We Buy with Margo Aaron
Increasing Profits Through a Revenue Sharing Structure with Lacey Sites
Combining Intensive Service Offerings with Recurring Revenue with Hunter Niland Welling
Building Long-Term Relationships as a Core Strategy with Rob Howard
Pricing Strategies Through a Lens of Justice With Kate Strathmann
Managing Increased Demand When You Have Less Capacity with Alethea Cheng Fitzpatrick
Managing Through The Worst Case Scenario with Lauren Caselli
Managing Risks and Contingency Planning with Mary Beth Simon
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show