12. What Led to Twitter’s Layoffs? Uncovering the Truth (Part 1 of 2)

2022-11-15

Well... it's been quite the month for the tech industry.Following Elon's acquisition of Twitter on the 27th of October 2022, he promptly fired almost 50% of the staff. However, it's how he did it that has angered people.In this episode we have exclusive interviews with 3 industry insiders: We get the expert opinion on how the brand and PR were handled from Stephen Waddington, a PR guru, the visiting professor of PR for Newcastle University and a former head of CIPR. We get the Twitter...

Well... it's been quite the month for the tech industry.

Following Elon's acquisition of Twitter on the 27th of October 2022, he promptly fired almost 50% of the staff. However, it's how he did it that has angered people.

In this episode we have exclusive interviews with 3 industry insiders:

We get the expert opinion on how the brand and PR were handled from Stephen Waddington, a PR guru, the visiting professor of PR for Newcastle University and a former head of CIPR.
We get the Twitter inside story from Dr Candice Schaefer, a Licensed Clinical Psychologist & Mental Health and Wellness Strategist, and until earlier this year the Global Head of Employee Wellness at Twitter.
We learn best the practice for managing crisis from Arun Krishnakumar, Graduate of the University of Oxford & London School of Economics, and author of 'Restaup: A Founders Guide to Crisis Navigation'.

Let's get stuck in!

UPDATE: Part 2 out now!
Links:

You can find Steven Waddington on Twitter, on LinkedIn or subscribe to his newsletter here.

You can follow Dr Candice Schaefer on Twitter or LinkedIn.

You can see Arun Krishnakumar's articles on LinkedIn or follow him on Twitter. His book is available on Amazon here.

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