The NFL claims its new TV license deals through 2033 bring the game unprecedented stability. But there is nothing stable about the TV market, and even the game may be forced to adapt in the next 10 years.
CandW discuss why 3-in-5 ad buyers are boosting CTV spending
CandW discuss if SVOD usage is up, down, or staying same
CandW discuss the engine powering CTV ad growth
CandW discuss the real reason HBO Max isn't on Roku or Fire TV
CandW discuss the broadcast TV revival and OTT TV slump
Behind My Thinking - Erratic connected TV viewing and Quibi excuse
CandW discuss pay TV losses and ViacomCBS gains
CandW discuss TV service winners and losers
Behind My Thinking – why C-19 free trialers really matter
CandW discuss if PVOD's time has finally come
CandW discuss the secret to Netflix’s continued success
CandW discuss SLING TV, Roku, and Apple TV plus free content offers
CandW discuss Quibi’s launch and Disney plus stellar growth
CandW discuss SLING TV's uplifting response as virus impact continues
CandW discuss how TV services are adjusting to a stay-at-home world
CandW discuss shelter-in-place impact on AVOD/SVOD
CandW discuss ESPN+ role in the brand's revival, PGA Tour license fees
CandW discuss broadcast TV death, OTT linear TV life
CandW discuss sports OTT opportunity, CTV ad growth stall
CandW discuss why ViacomCBS house of brands strategy is just in time
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