New age or age-old appeal: How different generations view the parties and issues that will determine the General Election

In recent decades age has replaced class as one of the key determinants of a voter’s values and voting behaviour. But these trends never sit still, especially as issues – from Europe to the environment, and the economy – rise and fall in terms of their electoral salience. We know that the next election will be very different to the last election. But the issue terrain on which the election will be fought, and what that means for different types of voters, is still up for grabs.

What issues are most salient for different age cohorts, and how might it have changed since the last election? To what extent do other voter characteristics like income, education status and housing tenure play a role, both in how people vote, and whether they vote at all? And what might be the generational battle lines in the coming General Election?

The Resolution Foundation hosted an in-person and interactive webinar to debate and answer these questions. Following a presentation of the key highlights from new research on intergenerational voting intentions, we heard from leading experts on how these issues might play out during the election year.

Read the report: https://www.resolutionfoundation.org/publications/poll-position/ 

View the event slides: https://www.resolutionfoundation.org/events/new-age-or-age-old-appeal/