The Recruiting Brainfood Podcast
Business
How Google's AI Search Changes Recruitment Marketing
Google's response to the gauntlet thrown own by Open AI has been belated, but increasingly impressive. AI Search promises to be as big if not bigger than semantic search, with Google generating content from a user prompt a la ChatGPT rather than just presenting a list of blue links for the user to further investigate. The implications of this change - from candidate sourcing to employer branding is profound.
- What happens to site traffic once Google stops being a sign post to end destinations?
- Does this mean career pages are over?
- What can content marketers do, has the final bell tolled for SEO?
- Do we even care about SERPS?
- How are ads going to be work in this new Google?
- How are job ads going to work in this new Google?
All this and more - we're with Steven Rothberg, Founder (College Recruiter), Louise Triance, Founder (UK Recruiters), Viktor Nord, CEO (Adway) and Matt Burney, Strategic Talent Advisor (Indeed)
Ep208 is sponsored by our buddies Adway
👉 5 x relevant applicants per tech vacancy
👉 200% increase in fill rate
👉 Zero time spent sourcing
👉Half the recruitment marketing costs
👉When hiring senior tech talent?
That’s what tech consulting firm, ELITS were able to achieve using Adway’s Automated Social Recruitment Marketing platform!
Adway provides ambitious talent acquisition teams with a fully automated platform to ensure more, relevant candidates at scale whilst simultaneously getting your employer branding to market.
Want to know how they did it? Check out the case study here:
https://lp.adway.ai/case-elits-adway-tech-talent-sourcing
Brainfood Live On Air - Ep256 - How To Set Up a Recruitment Analytics Dashboard
Brainfood Live On Air - Ep255 - No LinkedIn X-Ray - What Next?
Brainfood Live On Air - Ep254 - Data or Ads? Future of Job Board Advertising in the Era of GenAI
Brainfood Live On Air - Ep253 - Skill Based Hiring - Rhetoric or Reality?
Brainfood Live On Air - Ep252 - How To Pull Off a Global TA Restructure
Brainfood Live On Air - Ep251 - Innovation in High Volume Hiring - Faster, Better, Cheaper?
Brainfood Live On Air - Ep250 - Developer Skills Report 2024
Brainfood Live On Air - Ep249 - Future of Work - Talent Acquisition - Not Invited?
Brainfood Live On Air - Ep248 - Talent Trends Report 2024 - Sourcing & Engagement
Brainfood Live On Air - Ep247 - State of Hiring Report Market Intelligence 2024
Background Live On Air - Ep246 - State of Background Screening Compliance 2024
Brainfood Live On Air - Ep245 - Is LinkedIn X-Ray Dead Dying or What?
Brainfood Live On Air - Ep244 - Offboarding - How to Avoid PR Disaster
Founders Focus - Ep41 - Up close and personal with Richard Collins, Founder, CVWallet
Brainfood Live On Air - Ep243 - How to Hire AI - 10 Things Recruiters HAVE to Know
Brainfood Live On Air - Ep242 - Measuring Quality of Hire (in the Age of AI)
Brainfood Live On Air - Ep241 - State of Tech Hiring 2024
Brainfood Live On Air - Ep240 - Forecasting 2024 Year in Recruitment, Part Two
Brainfood Live On Air - Ep239 - Forecasting 2024 in Recruitment, Part One
Brainfood Live On Air - Ep238 - 2023 Year in Review: Economy, Labour Markets & Jobs
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