The Recruiting Brainfood Podcast
Business
How Google's AI Search Changes Recruitment Marketing
Google's response to the gauntlet thrown own by Open AI has been belated, but increasingly impressive. AI Search promises to be as big if not bigger than semantic search, with Google generating content from a user prompt a la ChatGPT rather than just presenting a list of blue links for the user to further investigate. The implications of this change - from candidate sourcing to employer branding is profound.
- What happens to site traffic once Google stops being a sign post to end destinations?
- Does this mean career pages are over?
- What can content marketers do, has the final bell tolled for SEO?
- Do we even care about SERPS?
- How are ads going to be work in this new Google?
- How are job ads going to work in this new Google?
All this and more - we're with Steven Rothberg, Founder (College Recruiter), Louise Triance, Founder (UK Recruiters), Viktor Nord, CEO (Adway) and Matt Burney, Strategic Talent Advisor (Indeed)
Ep208 is sponsored by our buddies Adway
👉 5 x relevant applicants per tech vacancy
👉 200% increase in fill rate
👉 Zero time spent sourcing
👉Half the recruitment marketing costs
👉When hiring senior tech talent?
That’s what tech consulting firm, ELITS were able to achieve using Adway’s Automated Social Recruitment Marketing platform!
Adway provides ambitious talent acquisition teams with a fully automated platform to ensure more, relevant candidates at scale whilst simultaneously getting your employer branding to market.
Want to know how they did it? Check out the case study here:
https://lp.adway.ai/case-elits-adway-tech-talent-sourcing
Brainfood Live On Air - Ep237 - 2023 Year in Review - LinkedIn: Content, Newsfeed and Search
Brainfood Live On Air - Ep236 - 2023 Year in Review - Recruitment Advertising & Employer Branding
Brainfood Live On Air - Ep235 - Year in Review 2023 - AI, WorkTech Investment & DEIB
Brainfood Live On Air - Ep235 - Do You Have A Menopause Plan?
Founders Focus - Ep40 - Up close and personal with Aref Abedi, CEO of Jobylon
Brainfood Live On Air - Ep233 - AI Enabled Candidates - What is the Plan?
Brainfood Live On Air - Ep232 - State of the Recruiter Job Market, Part 2
Brainfood Live On Air - Ep231 - Creating A Career Framework for Talent Acquisition Department
Brainfood Live On Air - Ep230 - How to Hire in LATAM
Brainfood Live On Air - Ep229 - Recruiter Use Cases for ChatGPT and GAI, Part Four
Brainfood Live on Air - Ep228 - How to Conduct an AI Bias Audit
Brainfood Live On Air - Ep227 - What Works for Women (in Tech)
Brainfood Live On Air - Ep226 - Being Put On Blast - How to Respond to Negative Publicity from an Unhappy Job Candidate
Brainfood Live On Air - Ep225 - The Psychological Impact of Candidate Assessments
Brainfood Live On Air - Ep224 - Recruiter Fraud - How to Spot and Stop Overworking Remote Workers
Brainfood Live On Air - Ep223 - When Politics & Employer Branding Collide
Brainfood Live On Air - Ep222 - Age & Ageism - Generational Diversity in Recruiting
Brainfood Live On Air - Ep221 - Career Progression Tips for TA Leaders
Brainfood Live On Air - Ep220 - Making the Case for Budget (When Times Are Tough!)
Brainfood Live On Air - Ep219 - FromTA to TA+
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