The Recruiting Brainfood Podcast
Business
How Google's AI Search Changes Recruitment Marketing
Google's response to the gauntlet thrown own by Open AI has been belated, but increasingly impressive. AI Search promises to be as big if not bigger than semantic search, with Google generating content from a user prompt a la ChatGPT rather than just presenting a list of blue links for the user to further investigate. The implications of this change - from candidate sourcing to employer branding is profound.
- What happens to site traffic once Google stops being a sign post to end destinations?
- Does this mean career pages are over?
- What can content marketers do, has the final bell tolled for SEO?
- Do we even care about SERPS?
- How are ads going to be work in this new Google?
- How are job ads going to work in this new Google?
All this and more - we're with Steven Rothberg, Founder (College Recruiter), Louise Triance, Founder (UK Recruiters), Viktor Nord, CEO (Adway) and Matt Burney, Strategic Talent Advisor (Indeed)
Ep208 is sponsored by our buddies Adway
👉 5 x relevant applicants per tech vacancy
👉 200% increase in fill rate
👉 Zero time spent sourcing
👉Half the recruitment marketing costs
👉When hiring senior tech talent?
That’s what tech consulting firm, ELITS were able to achieve using Adway’s Automated Social Recruitment Marketing platform!
Adway provides ambitious talent acquisition teams with a fully automated platform to ensure more, relevant candidates at scale whilst simultaneously getting your employer branding to market.
Want to know how they did it? Check out the case study here:
https://lp.adway.ai/case-elits-adway-tech-talent-sourcing
Founders Focus - Ep39 - Up close and personal with Raj Mukherjee, VP & GM of Indeed
Brainfood Live On Air - Ep218 - Turning Employees into Linkedin Talent Influencers
Brainfood Live On Air - Ep217 - LinkedIn Algorithm Updates - Redux
Brainfood Live On Air - Ep216 - Fully Automated Hiring
Brainfood Live On Air - Ep216 - Tech Hiring Landscape 2023 Mid Year Review
Brainfood Live On Air - Ep214 - WTF is Fractional Working?
Founders Focus- Ep38 - Up close and personal with Ryan Steelberg CEO of Veritone & Alex Fourlis MD of Broadbean
Brainfood Live On Air - Ep213 - Overcoming Imposter Syndrome
Brainfood Live On Air - Ep212 - Demographic Crisis: AI, Immigration and the Future of Work
Brainfood Live On Air - Ep211 - How AI Changes Software Engineering - What Tech Recruiters Have Got To Know
Brainfood Live On Air - Ep210 - How TA Leaders Are Using ChatGPT and GAI
Brainfood Live On Air - Ep207 - Life and Times of a VC Portfolio Recruiter
Brainfood Live On Air - Ep206 - Measuring the Impact of Employer Brand
Brainfood Live On Air - Ep205 - Moving to Skill Based Hiring (SBH)
Brainfood Live On Air - Ep204 - Measuring Quality of Hire
Brainfood Live On Air - Ep203 - How to Set Up an Elite Talent Analytics Function
Brainfood Live On Air - Ep202 - Recruitment Leadership in a Mega Scale Organisation
Brainfood Live On Air - Ep201 - Prompt Engineering for Sourcers
Brainfood Live On Air - Ep200 - Supercharge Recruitment Marketing with AI
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