Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Our CMO Outlook series does a deep dive on GfK's CMO Outlook report! The series covers several areas including sustainability, technology & AI, long-term brand building and more.
In this episode, we sit down with GfK's Managing Director, Consumer Insights to explore the sustainability realm of the report and how global marketers are setting the course for growth.
600+ marketing leaders shared their take on the state of marketing today, as part of our CMO Outlook Survey — the largest global study of its kind. We’ve distilled their insights here to give you granular coverage into key opportunities, trends, and challenges shaping the landscape across multiple regions and industries. To learn more about how CMOs are driving change in an evolving world, access the full report.
Replay: Rewriting the influencer playbook
Booming shopping trends: What to watch
The future of work and a digital lifestyle
"Driving" consumer expectations in 2021
The world according to Biden and Trump supporters
A timeline of COVID and its impact on consumers and brands
The future of the smart home today
The future of sustainability: What brands & marketers need to know
Going back to school in the time of COVID-19
The changes and challenges of advertising
How does Gen Z feel about COVID-19 and the future?
The Rise of eSports and its Fans
Finding purpose in crisis: Brands, COVID-19, and social responsibility
Activism, anxiety, and the new consumer marketplace
Bringing new precision to programmatic targeting
Life under Crisis: How consumers feel about COVID-19 and protests
Understand the forces shaping the future of shopping
Creating Success Through In-Market Testing
Rewriting the Influencer Playbook
The Art of Digital Ad Targeting
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