This week on the Gooder Podcast I had the pleasure of talking with Christie Lagally, the founder and CEO of Rebellyous Foods, a food production technology company working to make plant based meat price competitive with traditional chicken products. In this episode we discuss how Christie’s development of “Meatless Mondays” while working as a mechanical engineer in the aerospace industry at Boeing, helped her understand the barriers to plant based meat in offices and institutions. Join us as we discuss how Christie has parlayed this information into building her own company to bypass those barriers by catapulting meat alternative production toward price parity and convenience with animal-based meat.
In this episode we learn:
- The history of Christie’s brand Rebellyous, how it was started, and reasons for its existence.
- How Christie is using the pricing method to make her products accessible to everyone and why that’s important.
- How Covid impacted their company, the opportunities that came up, and how it affected their market, and how they responded.
- The importance of why brand owners should understand the purpose of their brand’s existence before they focus on the income.
- About the process of enrolling investors and partners
- Christie’s vision she has for Rebellyous and what people should expect in the near future.
About Christie Legally:
Christie is the founder and CEO of Rebellyous Foods and a mechanical engineer who holds multiple patents in manufacturing technology. She spent much of her career in the aerospace industry working at Boeing. Previously Christie served as senior scientist for the Good Food
Institute and covering the technical barriers in the development of plant-based meat and clean meat.
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/christie-lagally-875b9a4/
Email: info@rebellyous.com
Personal website: http://christie.lagallyconsulting.com/cv.html
Website: https://rebellyous.com/about-rebellyous-foods/christie-lagally-founder-ceo/
Twitter: https://twitter.com/lagallyc?lang=en
Blog: http://christielagally.wordpress.com/
Instagram:
https://www.instagram.com/p/BqLQI4MjHif/?utm_source=ig_embed&utm_medium=loading
Show Resources:
The Good Food Institute is an international 501 nonprofit that promotes plant-based alternatives to meat, dairy, and eggs as well as cultivated meat.
Rebellyous Foods is a food manufacturing technology and production company defined solely to catapult meat alternative production toward price parity with animal-based meat.
Humane Society is a movement leader when it comes to farm animal advocacy in The United States.
Food Equality Initiative in Kansas City Improves health and end hunger in individuals diagnosed with food allergies and celiac disease through access, education, and advocacy.
Seattle Food Tech is a food manufacturing technology and production company on a mission to “catapult meat alternative production toward price parity with animal-based meat.”
Re-Imagining the Plant-Powered Food Industry featuring Cherie Jackson
Risking It All for the Entrepreneurial Dream featuring Debbie Wei Mullin
Staffing and Executive Recruiting in the Natural Products Industry featuring Angela Marturano
The Future of CPG and the Hemp Industry featuring Jessica Tonani
The Evolving Definition of Natural Brands Featuring Karen Frame
Aligning Your PR and Marketing Strategies featuring Jess Windell
What Does an Ice Cream Brand, a Trampoline Park, and the World’s Oldest Vegetarian Brand Have in Common?
Self-Love and Supplements featuring Mary Berry
Self-Care for Executives featuring Brie Doyle
Jenna Arkin - Soap Science and the Chemistry of Green Cleaning
Maisie Antoniello - Adapting and Evolving as a Leader in the Food and Beverage Industry
Zelda Beckford - The Movement of the Dietary Supplement Industry in the US
Kailey Donewald - Tackling Compostable Packaging in the Frozen Aisle
Pam Montgomery - From Orchard to Table
Molly Ruland - Building The Listening Revolution Through Podcasting
Kate Flynn - Compostable Packaging Is HOT
Sashee Chandran - Pioneering the New Tea Culture in America
Jessica Lyons - The Movement of Natural's and Better-For-You Products and Brands
Cynthia Tice - The Evolution of The Natural Products Industry and The Acceleration of Better-For-You Products’ Consumption
April Siler - The Evolvement of Supplements Industry
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast