The Hidden Value System Running Your Business with Carly Pepin

If you’ve ever wondered why some parts of your business feel effortless while others feel like constant drudgery, today’s episode delivers the answer. Steve sits down with international speaker, consultant, and human-behavior expert Carly Pepin to unpack the unseen value systems driving every move you make in your business.

 

Carly explains why entrepreneurs stall when their actions conflict with their internal hierarchy of values — and how realigning those values with business strategy immediately eliminates procrastination, burnout, and self-sabotage.

 

From building scalable systems to reframing dreaded tasks like sales and marketing, Carly shows you how to use your personal wiring as jet fuel instead of a drag on your success.

What You’ll Learn

 

✔ Why businesses plateau even when the strategy is “right”

Carly explains how internal misalignment — not lack of skill — is the real growth bottleneck.

 

✔ How values determine motivation, productivity, and stress

Your brain will NOT sustain actions that conflict with your highest values. Carly breaks down why.

 

✔ The link between systems and personal freedom

Most entrepreneurs resist systems because they think it makes them replaceable. Carly shows why the opposite is true.

 

✔ How to “link” tasks you avoid to values you love

A real example of turning a sales-averse entrepreneur into an inspired relationship-builder.

 

✔ Why leaders must make themselves replaceable

And how doing so increases your value inside the company.

 

✔ How to identify your real values (not the ones you wish you had)

Plus, how Carly uses Dr. John Demartini’s method to help clients achieve rapid momentum.

Timestamps

 

00:00 — Why entrepreneurs stay stuck in the weeds

01:00 — Carly’s path from skincare company to human behavior expert

04:00 — Why systems don’t restrict you — they free you

07:00 — The fear behind “being replaced”

10:30 — Leadership, delegation, and working on (not in) the business

12:00 — What values actually are — and why you must know yours

15:00 — How misaligned values create procrastination

18:00 — Live linking example: turning “sales” into “connection & impact”

22:00 — Why acting wasn’t her client’s real dream — and how values revealed the truth

26:00 — How to use the Values Assessment to design a fulfilling and scalable life

30:00 — Where to connect with Carly and access her free tools

Guest Resources

 

Carly Pepin Website & Coaching

Podcast: Built For This

Free Gift Link: https://www.westcoastgrowthadvisors.com/podcast-gift

About Carly Pepin

 

Carly is an international speaker and consultant specializing in leadership, human behavior, and scaling businesses through aligned strategy and psychology. She equips entrepreneurs with systems, frameworks, and behavioral insights that help them operate from clarity instead of chaos — designing businesses and lives that feel fulfilling, not forced.