In part one of his first-ever podcast with Hank Barnes of Gartner, Reed and Barnes revisit their multi-year dialogue on the dilemmas of the modern enterprise buyer. Barnes has fresh research on modern buyers, including unsettling updates on project failures and buyer complacency. He also has fresh buzzwords for Jon to call out and break down, including "continuous buying" and "continuous customer behaviors." The guys also debate just how informed the modern buyer is, with Barnes landing on the side that "informed buyer" is aspirational at best. They both agree the vendors lack control - but still need to engage, but on new terms driven by customer needs.
This podcast references recent blog posts by Hank Barnes. Yes, you can get Busting the Omnichannel on iTunes.
SAP UX from the inside out - Sam Yen on SAP Leonardo, design thinking and the challenges ahead
Enterprise UX as a change driver - live from #EUX17 with Sam Yen
Sapphire Now 2017 in review - disruption and being disrupted edition
Your tech keynote survival guide - a satirical riff with Brian Sommer
Acumatica '17 in review - cloud ERP gut check with Brian Sommer
How to build an enterprise tribe - tips and reflections with Mark Finnern
Acumatica's Jon Roskill on cloud ERP, the multi-cloud, and Acumatica's direction
Hyperledger hacking and enterprise blockchain potentials - an informal chat
Talking IoT use cases, smart cities and security - with Mrinal Wadhwa
The SAP TechEd Review - Cloud and Devops with Dick Hirsch
HR tech review - problems in analytics and recruiting
Acumatica - reviewing their cloud ERP pursuits with Brian Sommer
SuccessConnect 2016 in review - pesky questions with Jarret Pazahanick
Brian Sommer on the radical future of finance - impact of big data and robotics
Robotics and jobs - what lies ahead, with Silicon Collar author Vinnie Mirchandani
The evolution of Infor - a cloudy chat with Brian Sommer
Inforum 2016 in review - with Vinnie Mirchandani
Cloud HCM from the field - bad vs good practices, SuccessFactors certification and more
The problem of IoT security - a live discussion with Giesecke & Devrient
On digital transformation, the SAP user group perspective - with ASUG CEO Geoff Scott
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
Acquired