More than a Few Words is a marketing conversation for business owners. MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world.
In today's conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business. He says:
1) If it was easy, everyone would do it.
2) You need to start with a clear definition of why your business exists. Who you serve and what problem will you solve.
3) You need to set your pricing to match the rest of your marketing because your pricing says something about your brand.
#779 It Is All About The Cash
#778 Cost Plus Pricing
#777 Get To Yes Faster
#776 Turn Your Sales Funnel Upside Down
#775 Testimonials are Marketing Gold
#774 Lessons from My Days in Retail
#773 Instagram Neighborhoods
#772 Build a Business to Sell
#771 Attack New Markets with Google Trends
#770 Ideas on the Fly
#769 Branding for Creatives
#768 Tell Stories About Your Best Days
#767 Social Media is Like a Single’s Bar
#766 Use a Quiz to Grow Your Email List
#765 Marketing is Personal
#764 Recession Proof Your Business
#763 Everything Old is New Again
#762 Build Landing Pages that Convert
#761 Let’s Start at the Beginning
#760 Spark a Conversation
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