More than a Few Words is a marketing conversation for business owners. MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world.
In today's conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business. He says:
1) If it was easy, everyone would do it.
2) You need to start with a clear definition of why your business exists. Who you serve and what problem will you solve.
3) You need to set your pricing to match the rest of your marketing because your pricing says something about your brand.
#759Use KPI’s to Grow
#758 Set Your Goals with Your Heart
#757 Build an Amazing Life
#756 Email - Your Little Black Marketing Dress
#755 Managing a Business and a Family
#754 Make Your Content Fun
#753 -No Social, Just Media
#752 People over Profits
#751 The International Team
#750 Success in a Rocky Economy
#749 Find Your One True Love
#748 The Psychology of Words
#747 The Right Price
#746 A.I. and You
#745 Avoid Social Media Overwhelm
#744 I Love Evergreen Content
#743 - Stop Creating Content and Start Telling Stories.
#742 Unlock Your Creativity with Art.
#741 Shaping Your Brand Position
#740 Flip the Sales Conversation
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