More than a Few Words is a marketing conversation for business owners. MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world.
In today's conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business. He says:
1) If it was easy, everyone would do it.
2) You need to start with a clear definition of why your business exists. Who you serve and what problem will you solve.
3) You need to set your pricing to match the rest of your marketing because your pricing says something about your brand.
#727 Build Your Super Toolkit
#726 Three Truths of Marketing
#725 Morning Routine
#724 Do You Always Have This Effect on Women?
#723 Full Circle Marketing
#722 Influence Marketing
#721 How To Find The Best Solution
#720 Evergreen Content for Lawyers and Everyone Else
#719 Find Your Story
#717 Grow Your Network with a Podcast
#716 Find the Yin to Your Yang
#715 Simple Steps to Grow A Mastermind Group
#714 Six Figure Freelancer
#713 Transform Business Cards Into Contacts
#712 Networking Animals
#711 Managing Through Chaos
#710 Strategic Relationships
#709 Sell the Transformation
#708 Create Content that Converts
#707 Conference Social Media
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