Within a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top of the 2020 new business rankings in Australia after just one year in the CEO role. She has spent the last two decades learning, honing and learning some more in full-service, media and creative agencies both in Australia and South-East Asia. Holding varied positions with roles across media, digital, creative, brand and agency management. This diverse background has fostered the ability to think across disciplines and channels; To be able to bring a hybrid strategic point of view to the tasks and challenges of communications and agency management today.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded live on Zoom H4n and edited, mix and managed by JML Audio with thanks to Jared Lattouf.
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Angela Smith, Russell Smyth And Darren Talk About The Relationship Between Strategy And Creativity
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Alexandra King and Darren Discuss Outsourcing, Hybrid Models and In-Housing For Marketing
Ben Welsh And Darren Discuss Agency Brands And The Need For Creative Leadership
Rohan Robertson And Darren Chat Content Versus Advertising
Ryan Wallman And Darren Talk Creativity, Copywriting And Caring About Your Audience
Stephan Argent And Darren Discuss The Trials Of The Pitch Consultant
Ashton Bishop And Darren Discuss The Seven Customer-Centric Shifts
Clement Toulemonde And Darren Talk Building Powerful Relationships Through Communication
Jonathan Samway And Darren Chat On The Opportunities For Optimising Global Production Capabilities
Meredith Cranmer And Darren Discuss The Power Of Experience
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Chiquita King, Ant Melder And Darren Chat About The Motivation Behind Starting An Advertising Agency
Herve de Clerck And Darren Talk About Marketing And Advertising Doing Good
Mark Adams And Darren Discuss The Power Of Networks Over Demographics In Engaging Audiences
Audrey Dauvet And Darren Talk Intellectual Property and Innovation
Sonoo Singh And Darren Discuss The Role And Importance Of A Healthy Trade Media
Jane Evans And Darren Discuss Making Older Women Uninvisible
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