It was so fun having long time realtor and author of the book, “Retirement Isn’t Boring When You Live in an Active Adult Community,” Irene Hammond on the show! She shared some fantastic insight into her real estate specialty, the over 55 communities, and why it has been proven so profitable for her.
Finding a niche can be so beneficial within the real estate industry. It not only sets you apart, but makes you recognizable for buyers and referrals. When you have a specialty that you have truly dug your heels into, learned everything you can about it, and made it known that you are the expert it makes marketing to your desired cliental that much simpler. Irene found her niche within active adult communities during a time that they were only beginning to take form and no one had really dove into this specialty. 15 years later, she has accumulated so much knowledge and experience within her niche that she was able to write a book!
I think for most of us the common misperception of retirement communities is the idea that it would be boring, when in reality they are probably more active socially than we are! From travel, activities, and constant interaction with friends and neighbors within your same walk of life, these seniors find themselves busier than ever before! Ultimately, this purchase not only means a new home, but signifies a new lifestyle. This type of relocation comes at a time in your life when you are no longer moving with your family in mind…you are LIVING with yourself and your own interests in mind! That’s the dream!
In her book, Irene answers all the questions she typically receives from buyers and also gives all the basic information an agent would need in order to better serve their 55+ clients. It is the perfect resource! I highly recommend you give her book a read and this podcast a listen so you too can find out how to better serve your clients and possibly yourself one day!
Show Features
Here are some of the key takeaways from this episode.
Addicted to Growth | Joey Crespillo Episode
The Heart of Real Estate Leadership and Connection | Elizabeth Riley Episode
A Journey to Joy, Purpose, and Prosperity | Kelly Resendez Episode
Exploring the Future of Digital Property Marketing | Brad Filliponi Episode
Gogo-Getter: The Multipassionate Real Estate Entrepreneur | Gogo Bethke Episode
The Psychology of Real Estate | Cindi Blackwood Episode
The Referral Ripple Effect: Boost Your Business Exponentially | Michael Maher Episode
Why Boring Wins and How to Win Without Being Bored | James Becker Episode
You’re Richer Than You Thought | John David Mann Episode
From Open Houses to Worldwide Rankings | Nicole Solari Episode
Balancing Motherhood, Work, and Real Estate | Alisha Woodward Episode
Surviving the Storm | Asher Bell Episode
From Foster Care to Real Estate Success | Mitzi De La Cruz Episode
Real Estate and the Rock ’n’ Roll Connection | Paul Indrigo Episode
Real Estate Rookie to Rockstar | Rob Tucker Episode
Veteran to Superstar Real Estate Agent | Scott Moeller Episode
Navigating Real Estate’s Next Frontier with eXp | Cliff Freeman Episode
The Power of Consistency | Andre LaFountain Episode
From Small Beginnings to Thousand Strong | Noelle Nielsen Episode
Hire Right, Rise High | Christy Belt Grossman Episode
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