It was so fun having long time realtor and author of the book, “Retirement Isn’t Boring When You Live in an Active Adult Community,” Irene Hammond on the show! She shared some fantastic insight into her real estate specialty, the over 55 communities, and why it has been proven so profitable for her.
Finding a niche can be so beneficial within the real estate industry. It not only sets you apart, but makes you recognizable for buyers and referrals. When you have a specialty that you have truly dug your heels into, learned everything you can about it, and made it known that you are the expert it makes marketing to your desired cliental that much simpler. Irene found her niche within active adult communities during a time that they were only beginning to take form and no one had really dove into this specialty. 15 years later, she has accumulated so much knowledge and experience within her niche that she was able to write a book!
I think for most of us the common misperception of retirement communities is the idea that it would be boring, when in reality they are probably more active socially than we are! From travel, activities, and constant interaction with friends and neighbors within your same walk of life, these seniors find themselves busier than ever before! Ultimately, this purchase not only means a new home, but signifies a new lifestyle. This type of relocation comes at a time in your life when you are no longer moving with your family in mind…you are LIVING with yourself and your own interests in mind! That’s the dream!
In her book, Irene answers all the questions she typically receives from buyers and also gives all the basic information an agent would need in order to better serve their 55+ clients. It is the perfect resource! I highly recommend you give her book a read and this podcast a listen so you too can find out how to better serve your clients and possibly yourself one day!
Show Features
Here are some of the key takeaways from this episode.
Episode 82: Jeff Lobb | Don't Just Work Hard, Work Smart!
Episode 81: Glenn Sanford | Is this the FUTURE of Real Estate?
Episode 80: Mitch Stephen | Failing Forward to Own 1000 Homes...
Episode 79: Andrew Barrocas | Accountability = Success!
Episode 78: Ryan Lundquist | The Value of Trusting the Market
Episode 77: Anita Dizon | Are You Bringing Value to Others?
Episode 76: Debra Trappen | Firing Up the Real Estate Industry
Episode 75: Brett Campbell | Are You Where You Want To Be In Life?
Episode 74: Nick Raithel | The Business Card No One Will Throw Away
Episode 73: Jorge Guerra Jr. | Consistency + Persistency = Opportunity
Episode 72: Steve Jolly | Where is the REAL Fortune in Real Estate?
Episode 71: Billy Ekofo | Treating Leads like People NOT Transactions
Episode 70: Josh Anderson | Getting Back to the Basics
Episode 69: Jake Stenziano & Gino Barbaro | Investing with a Passion
Episode 68: Christy Grossman | Training Your Assistant to Think Like You
Episode 67: Jay Thompson | All Things Zillow
Episode 66: Nelle Tatum | Big Data Now, Big Bucks Later!
Episode 65: Steve Kodad | Attracting a Buyer through Feng Shui
Episode 64: Katie Lance | Make Social Media about Connection NOT Perfection
Episode 63: Andrew Gavin | What Are YOU Doing to Make a Difference?
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